Local business website tips
Posted: Sat Dec 26, 2015 1:41 pm
I looked into useful tips for local business websites, here's what I've come up with so far. Please feel free to add more tips.
- Use the same business name, address, phone (NAP) in the website, social media, business catalogs etc.
- Register in Google My Business, tripadvisor.com, local catalogs etc.
- Add structured data in the website pages, this could be visible or in a script (see code below).
Useful structured data links:
https://developers.google.com/structure ... usinesses/
https://schema.org/LocalBusiness (see examples)
https://developers.google.com/structure ... ting-tool/ (testing code before adding to the website)
This code could be placed anywhere in the page html.
- Use the same business name, address, phone (NAP) in the website, social media, business catalogs etc.
- Register in Google My Business, tripadvisor.com, local catalogs etc.
- Add structured data in the website pages, this could be visible or in a script (see code below).
Useful structured data links:
https://developers.google.com/structure ... usinesses/
https://schema.org/LocalBusiness (see examples)
https://developers.google.com/structure ... ting-tool/ (testing code before adding to the website)
This code could be placed anywhere in the page html.
Code: Select all
<script type="application/ld+json">
{
"@context":"http://schema.org",
"@type":"LocalBusiness",
"address":{
"@type":"PostalAddress",
"streetAddress":"MyStreet 3",
"addressLocality":"MyCity",
"addressRegion":"MyRegion",
"postalCode":"111 11",
"addressCountry":"SE"
},
"geo":{
"@type":"GeoCoordinates",
"latitude":11.111111,
"longitude":11.111111
},
"url":"http://mywebsite.com",
"description": "We do this, and this, and this too",
"name":"My Company",
"telephone":"+11111111"
}
</script>