EMAIL LIST - Avoiding an RBL Invocation?

[ColinM]

Hi Brains Trust,

I have a website Client who has 1100 email subscribers and they are looking at a Mailing List solution that avoids the risk of Realtime Blacklist (RBL) invocation.

Previously, they have been using Mail Chimp (MC) but have now advised that MC have now incorporated a double verification system which my Client says makes it us unusable.

I'm investigating using the Mailing List cPanel feature that apparently uses a third party Mailman app.

Anyone had experience using the cPanel solution or can otherwise offer any advice/recommendations please?

[Bluesman]

Hi Colin. Hope this will be to some help for you. I have some experience using the smtp mailing. When using this you must in the first place see that your server host allow the amount of mail you are intending to send. Different hosts has different limits... for ex; per month, per 24 hours, per hour... or else. So you must follow there instructions. You can in the most cases pay for having higher sending rates.
When that is checked you must also follow the rules of how the mail shall be designed/configured... with the links for be erased from the sending list etc... If it's a News sending list it don't use to be any problem, but if it's a hard commercial promo email it always can get into trouble. Then the best way is to pay for it on an external dedicated spamming server

By the way... I'm have been using the bulk mailing software "SendBlaster" for about 10 years... works good, but its always up to you to follow the standards

[ColinM]

Hi Bluesman,

Thank you very much for your input.
Yup, across all of that. My excellent host allows 1,000 emails per hour, but have cautioned that volumes less than that does not guarantee avoidance of service issues. Then there is always the risk of invoking an RBL - buggers of things to sort out. I've dealt with one for a Client and certainly not keen to do any more.

...and yes, there are, for good reason, some strong rules - including a (legitimate) unsubscribe function.

I've advised my Client that they need to commit to a proper purpose built service that both deals platform separately with those email volumes and avoids RBL and, of course, provides numerous marketing email templates.

[zinc]

Collin I use these guys:

https://www.mailerlite.com/

[ColinM]

Collin I use these guys:

https://www.mailerlite.com/

Thanks Zinc! I'll pass that on to my Client.